When a new gogglebox drops, it’s always the same drill: The screen gets bigger, the resolution gets better and the design gets bolder. Indeed, it’s difficult for a brand to stand out. Unless you’re Sony and the new TV your peddling is the size of a New York City public bus and also happens to boasts an unheard-of 16K screen.
Earlier this year when Sony unveiled the colossal 63-foot TV—the biggest 16K screen of its kind—it had commercial cinemas in its sights. But, hey, why should theaters have all the fun? Yesterday, the Japanese tech titan announced the Crystal LED display system will be available for home installation.